Brand identity and packaging for Get Hooked

Brand identity and packaging design for get hooked

Get Hooked is a sub-brand of Jospeh Robertson of Aberdeen, a large UK fish merchants. This is the value range of the business, and produce affordable, high quality products. 

I was tasked with giving this brand a new identity, something simple, fun and flexible to work across it’s wide range of products. I developed the identity, and a system for packaging design to be rolled out across the entire range.