CREATIVE
From established brands with years of history to new start-ups, I can work with you at any stage of your journey.
Your brand, like all brands, will be filled with both tangibles and intangibles.
The tangibles are easier to define – your logo, colours, typeface and so on. The intangibles - vision, beliefs, inspiration for doing what you do, need a bit more work and thought.
But properly defining what these are, in a way that’s unique to you, is how you form genuine connections with people. It shows who you are, not just what you do. Which helps inspire greater loyalty, trust, and long-lasting relationships.
I will help you define your brand’s personality, values, and purpose. I then build on this to give you a new brand identity or refresh the one you already have. This provides your brand with a future-proof style guide to make sure all your communications are clear, consistent and reflect your true identity.
I don’t have a house style at Mr Smith Creative. That’s because each of my clients is unique and each piece of communication needs to connect to a different audience. If you want to stand out, you don’t want your brand to look and feel like your competitors. I design with my clients’ brand identity as my style guide, and with the end user in mind.
My goal with every project is to make information beautiful and effective. It should be easy to read, enjoyable to look at and memorable.
I am a concept-led creative. I like to start with sketchbooks before mac visuals. This lets me focus purely on ideas without allowing style to cloud my process until the thinking is as strong as it can be. Concept first, craft second.
I am an expert at taking propositions and turning them into clever, engaging visual campaign ideas, in any medium.
One of the most effective ways to tell a brand story is through video. Social media favours it because customers engage more with it. Video is not just a way to tell your story, it’s a way to convey emotion, mood, and style.
Video needn’t be expensive and laborious. I am an expert at working on video projects of all sizes and have many resourceful techniques for telling great visual stories for any budget.
By identifying how each ship contributes to pollution at port, the EPI empowers port operators, local authorities, and ship owners to optimise their operations and implement sustainable changes that will have a positive impact on a local and global level.
And by establishing the EPI at every port around the world, together we can make it easier than ever for ships to operate efficiently and responsibly – using simple, standardised reporting, wherever they call.
A video highlighting the achievements of James Jones & Sons Ltd
A preview video for the exciting new Dunard Centre theatre in Edinburgh.
Now is time to put bus at the heart of Scotland’s future, for a greener, healthier, fairer, and stronger future for everyone who lives here. Discover how you can love bus, to bring the benefits of bus into your life and create positive change across the country.
A video highlighting the amazing work Scottish Mountain Rescue volunteers do saving lives, and encouraging donations to keep this service going.
Promotional video telling the story of the Ethical Shellfish Company
A promotional video for the garden design Studio MAM in East Lothian.
A video created for Studio MAM promoting their garden design services.
A video highlighting the business successes of James Jones & Sons Ltd
The Environmental Port Index, or the EPI, is a sophisticated but simple to use reporting tool, designed to help ship owners and port operators to chart a course for positive change.
By aligning the operational and environmental benefits of following best practice sustainability at port, the EPI empowers ships and ports to ensure a better future for their individual businesses, as well as our shared industry, societies, and planet.
© Mr Smith Creative Ltd.
