Mini Languages - Rebrand and launch

Mini Languages
Mini French are a bilingual language learning school for children.

In 2018 after being recommended by a friend, I met with them at a point where they needed to evolve their business. They were about to expand into other languages, and so needed an umbrella brand ‘Mini Languages’ which could translate into different sub-brands, ‘Mini French’, ‘Mini Spanish’ etc.

Things like flags, national colours etc. proved too problematic to maintain consistency and stand-out, and were very similar to many of their competitor brands.

I developed a suite of icons, babies, mums, dads and children and child friendly style, and used this to form the basis of the brand marks and the full identity.

The colour palette was really important, it needed to be fun and friendly, and nationality neutral. Essential for a brand that represents multiple languages, Italian, French, Spanish etc. 

In 2019 Mini Languages continued to work with me to develop their brand. The Mini Languages Portal is a website packed with templates, downloadable games and other learning materials.

Activities
Identity design
Brand style guide
Print design
Digital design
Web design
Animation

I spoke to several branding and graphic designers before deciding to work with Andy to bring to life my new branding for my kids' language programme.

Choosing people to work with as a small business can be nerve-wracking as (from experience) taking a punt on the wrong person can be an expensive mistake but from our initial chats I was pretty confident Andy would be the right man for the job and that turned out to be the case!

After an in-depth chat he was able to provide a detailed set of brand guidelines including suite of logos, well-thought-out brand colours, key fonts and social media templates creating an entire brand look and ethos. I felt comfortable asking for revisions until we got it spot on.

I still use Andy for design work and can thoroughly recommend his work.
Felicity Neyme, Director
Mini Languages

Find out more - https://www.minilanguagesforkids.com