The Sacred Space for Today The Arena

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The Sacred Space - Identity Design for Today the Arena

Mairead Moodie is an Ayurvedic Consultant & Therapist, Kundalini Yoga Teacher and Reiki Therapy practitioner. She also works with Crystal Sound Bowls. She weaves all these teachings together in her practice to help all the women who come to her to find better health and more peace and joy in their lives. 

I worked with Today the Arena to develop a new identity for The Sacred Space. The concept we settled on was very simple device shows a circle. This is natures most efficient and perfect shape and also represents completeness and continuity. The finish is deliberately rough, to convey a natural, personal, hands-on aesthetic. This visual language was applied across the identity.

Activities
Graphic design
Identity design

Early concept

Early concept

Early concept

Early concept

Early concept

Early concept

Early concept

Early concept

Early concept

Early concept

Chosen concept

Chosen concept

Colour palette concepts

Colour palette concepts

Final colour palette

Final colour palette

Business Card

Business Card

Leaflet

Leaflet

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Circle colours

Circle colours

New brand in place on the website

New brand in place on the website