The Spice Witch - Brand refresh

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The Spice Witch

The Spice Witch produces award-winning relishes, jams and chutneys. They got in touch with me through a recommendation, at a point where they needed to evolve their business. 

The design of their brand as it was, was receiving poor feedback from customers, and they wanted to reflect its award-winning success with a new look. 

I developed a new identity, and re-designed the packaging, website and promotional materials across their entire range.The design of the brand has been recognised as contributing factors to increased sales, product awards and brand expansion. 

Activities
Graphic design
Identity design
Packaging design
Website design

Analysis of old brand mark

Analysis of old brand mark

New font suggestions

New font suggestions

New font suggestions

New font suggestions

Some new cooler, sexier witch based logo concepts.

Some new cooler, sexier witch based logo concepts.

Final developed brand mark

Final developed brand mark

A colour palette was created for the entire product range

A colour palette was created for the entire product range

The moon device in the logo changes colour for each product

The moon device in the logo changes colour for each product

Business card

Business card

Labels re-designed for each product with copper foil

Labels re-designed for each product with copper foil

Flyer

Flyer

Display banners

Display banners

Website

Website

I had been planning to refresh my brand for a while but struggled to find a designer among recommendations who really shared my vision. Andy, however, was outstanding. He got it straight away.  He knew what I wanted, even when I couldn't articulate it. He is so talented, his patience is infinite and his manner very easy-going, (which was essential during my project and the extremely tight timescales!) His work has completely turned my business around. The branding has been complimented by some very big names in the food and drink industry and has helped me to gain some amazing recognition. We are continuing to work together as my business is growing and hope to do so for many years to come. I recommend his services at every opportunity.
Janice Strachan, Director
The Spice Witch